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Alex Warren’s ‘Ordinary’ Gets Streaming Boost After ‘Love Is Blind’ Reunion: Here’s the Team That Put the Collab Together

The team at 'Love Is Blind' and Atlantic Records discussed Alex Warren's "Ordinary" performance during the reunion, and the song's streaming boost.

“Alex is one of the most talented artists that I’m fortunate to work with, but he feels like he’s positioned to become part of the next freshman class of global superstars,” Kevin Weaver, president of Atlantic Records’ West Coast branch, tells Billboard, which is why Warren was the perfect artist in the Atlantic roster to pitch for a Love Is Blind performance. “I actually pitched the song to [ Love Is Blind ‘s music supervisor] Jon Ernst before it came out, and I told him it’s going to be a massive record. “We decided that with the fifth anniversary of Love Is Blind and going into this most recent season, that we were going to really go all out and and use commercial music and really be able to spotlight some of the amazing songs that have been out there over the years.

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