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Alex Mahon: Channel 4 Is Starting To “Buy Bigger Again” After “Horrendous” Time For UK Producers
Channel 4 CEO Alex Mahon said that the UK broadcaster is back in the market for big ideas after a "horrendous" period.
Channel 4 CEO Alex Mahon has said that the UK broadcaster is back in the market for big ideas after acknowledging that cuts have been “horrendous” for producers. It follows a turbulent ad downturn for the network, during which Channel 4 all but froze content spending, cut jobs, delayed premieres, and canceled shows including Four Weddings and Rise and Fall. The decisions, as well as Channel 4’s communication during these dark days, enraged UK producers, who felt like they had been betrayed after defending the broadcaster during its battle against privatization.
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