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Alessia Cara Announces Lenovo & Intel Partnership, Opens Up About Her Growth on Upcoming Album ‘Love & Hyperbole’


Alessia Cara opens up about her upcoming album 'Love & Hyperbole,' and how her partnership with Lenovo and Intel amplified her creative vision.

For Alessia Cara, emotion and connection is at the heart of her creative endeavors — hence why each of her three studio albums live in a unique world full of signature concepts, colors and themes built around them. Exploring seems to be a key theme in Cara’s career, as her music earnestly captures the complexities of growing into adulthood and how romantic relationships stir up all kinds of emotions. As part of her partnership with Lenovo and Intel, she’ll be hosting an exclusive album event for fans in early 2025, which will feature a live performance as well as interactive projection mapping and other immersive elements.

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