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Alejandro Sanz to Receive Lifetime Achievement Award at 2024 Billboard Latin Music Awards


Alejandro Sanz is set to be honored with the Lifetime Achievement Award at the 2024 Billboard Latin Music Awards, which will broadcast Oct. 20.

“I’m very happy to return to the Billboard Latin Music Awards, it’s certainly special,” Sanz said in a statement. From the launch of Viviendo Deprisa in 1991 to his latest studio album Sanz, released in December 2021, the singer’s artistic and personal contributions have expanded the reach of Latin music worldwide, and his influence continues to shape the industry today. Past recipients of the Billboard Lifetime Achievement Award include Armando Manzanero, Intocable, José José, Los Ángeles Azules, Los Temerarios, Maná, Marco Antonio Solís, Miguel Bosé and Ricardo Arjona, among others.

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