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Alan Walker’s New Releases Reach a Tiny Fraction of His Fans. His New App Is Designed to Fix That

Alan Walker is launching a superfan app that's designed to reach his biggest fans in a way the dominant streaming and social platforms don't allow.

This issue is one experienced by Norwegian producer Alan Walker, whose manager, Gunnar Greve, tells Billboard that “when we release a new song, it reaches only 0.4 to 2% of our most active listeners. Greve says the goal is reaching 500,000 users within the first year, “but the most important thing is for people to be active and engaged within the app.” In terms of monetization, he adds that the business model has two layers. Ahead of the app’s August launch, fans will get the opportunity to join the world of Walker in real life when he plays the final show of his two-year Walkerworld Tour at SummerStage in New York’s Central Park on Saturday (May 31.)

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