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Alamo Records’ New Distribution Model Has Spurred Big Growth — and Spawned Imitators
Alamo Records' distribution model spurred growth — and imitators, rising fast since adopting a three-tiered approach with Foundation and Santa Anna.
After launching Alamo in 2016 and introducing Santa Anna at the start of 2023, Moscowitz has cobbled the companies together into “a soup-to-nuts, fully integrated ecosystem where artists [have] a path to graduate to a premier frontline label,” as he puts it. Foundation functions as a feeder system, signing a lot of young artists, many in hip-hop and R&B, primarily to low-money, short-term distribution deals. Foundation keeps earning until it recoups its expenses; after that, the company typically gets two or three additional years to collect on the music (known as the “retention period”) before rights revert to the artist.
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