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Alamo Drafthouse Promotes Chaya Rosenthal to Chief Marketing Officer (EXCLUSIVE)
Alamo Drafthouse Cinemas has named a new chief marketing officer.
Rosenthal helped to elevate some of those tailored in-theater experiences, like a “Barbie” “dress up and slumber party” screening and an “Asteroid City” pop-up in the lobby of Alamo Drafthouse Manhattan. She recently spearheaded the Time Capsule Series, which brought back classic and cult films from particular years as a way to keep theaters full in between blockbusters. Rosenthal’s promotion comes as the Texas-based chain, popular for its in-theater dining and fan-forward approach to moviegoing, is reportedly exploring a sale.
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