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Alamo Drafthouse Opts Out of Meta Second-Screen Experience for ‘M3GAN’ Rerelease, No Phones Policy Will Be Enforced (EXCLUSIVE)
Alamo Drafthouse locations will not support Meta's phone-in-theater experience tied to the rerelease of Blumhouse's horror film 'M3GAN.'
Though the theater chain will host showtimes nationwide for the April 30 rerelease of Blumhouse’s killer doll thriller “ M3GAN,” Variety confirms that Alamo locations won’t support the event screening’s integration with Movie Mate, Meta ‘s new tech experience that aims to add an eventized flair to moviegoing by allowing audiences to access exclusive content on their own bright-screened devices in real-time during the film. The Alamo Drafthouse specialty theater chain has been an enduring favorite among cinephile crowds for its in-house dining options, regular repertory programming and a strictly enforced no-phones policy. The rerelease represents Meta’s maiden voyage for the technology, which the tech giant could potentially integrate with other theatrical screenings in the future.
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