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AI: CAA & YouTube Announce Early-Stage Tool To Help Talent Control Their Likenesses On Video Platform
The announcement promises actors and sports stars will get "more awareness and control over" deepfakes and "how AI is being used to depict them on YouTube."
It’s been over a year since SAG and the WGA ended their months-long strikes with agreements that sought to address the coming impact of artificial intelligence on film and TV production. In what could be a big step toward protecting talent, the video giant promised that the tool “will provide easy access to submit requests for removal through our privacy complaint process.” CAA CEO and Co-Chairman Bryan Lourd said in his own statement, “Neal and I started speaking earlier this year about the importance of creating a responsible AI ecosystem that protects artists, while unlocking new possibilities for creative expression.
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