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AI Was Nearly Used to Recreate the French Voice of Sylvester Stallone. Now, European Dubbers Are Doubling Down on the Need for Protection
Amazon in France has decided not to use a cloned voice of Sylvester Stallone's longtime dubber as European dubbers lead the way in battle against AI.
A drama featuring Sylvester Stallone and France’s minister for gender equality, Aurore Bergé, is becoming a catalyst for a battle pitting Europe’s thriving dubbing industry against the existential threat of AI. Now, after his passing in February 2024, plans announced in January by U.K.-based startup ElevenLabs to recreate Dorval’s voice using AI technology for the French release of Stallone’s heist thriller “Armor” on Amazon France next month are sparking controversy. An Amazon spokesperson announced last week that Michel Vigné will voice Stallone’s role in France, meaning the danger of AI replacing feature film dubbers has been averted.
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