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AI Startup Waymark Develops Platform to Create TV Ad Spots in Minutes, Sets Broad Pact with Scripps Co. Stations
AI platform Waymark has pacted with E.W. Scripps Co. to license technology that can create ready-to-air TV commercials in a matter of minutes.
Persky-Stern emphasizes that the speed and extremely low cost of creating commercials will expand the pool of potential advertisers at a time when local and national TV outlets are struggling with the transition from linear viewing to streaming. Waymark is among the pioneering AI firms that have worked with OpenAI, the leader in this emerging field, to develop targeted platforms trained in specific functions such as producing basic ad spots. Persky-Stern cited a case in one market where an auto dealership was able to quickly tout that it had a supply of heavy-duty trucks in stock while other dealers in the region were waiting for new inventory to arrive.
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