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AI Spending to Surpass $13 Billion by 2028, Media Analysts Predict
Media analysts at Series Mania try to dispel myths and assuage industry fears as AI spending surges.
AI spending is expected to crest above $13 billion by 2028, with the spread falling fairly evenly across analytics, development/delivery and customer experiences like personalization and discovery, media analysts announced at a Series Mania presentation on Thursday. The two analysts offered a more sanguine view of the recently launched model, pointing out strengths and weaknesses of a tool they predicted would more useful for short-form advertising, web clips and test videos than for film and television production due to the difficulties in controlling the output in terms of quality and reliability. If anything, the postproduction sector should see the most pronounced effect, as assistive tools – and not generative – assume greater prominence in image grading, color correction and frame-rate enhancement, while real-time dubbing and captioning technology grows ever more accurate and cost-effective.
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