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AI Set to Become ‘Single Biggest Driver of Change’ in the Industry, Says AlixPartners’ Mark Endemaño, but Keep an Eye Also for ‘Spandex and Spray Tans’
AlixPartners’ managing director Mark Endemaño talks AI, ‘spandex and spray tans’ at MipTV.
The former Disney exec Endemaño also opened up about other challenges in his keynote speech “Back to the Future – Bridging the Past and Present to Shape Tomorrow’s TV Landscape.” The SVOD expansion is slowing and major streaming markets are approaching maturity – in North America, it’s now at 73% of the penetration of the marketplace. “We have ‘WWE Raw’ on Netflix – the 10-year, $5 billion deal and the concept of what they call a ‘non-fiction sport.’ It’s a very smart part of their strategy to expand and get past this logjam of subscription saturation.
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