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AI is Creating Efficiencies in Exhibition, But It’s Not for Everything: ‘You Do Need That Human 0versight’
AI is Creating Efficiencies in Exhibition, But it's Not For Everything: 'You Do Need That Human 0versight'
Speakers at an International Cinema Technology Association-hosted CinemaCon seminar suggested that AI can bring efficiencies in areas including audience analytics and automated customer service, but it’s not for everything and can’t replace the human component, at least not yet. Jeff Rosenfeld, Cinemark ‘s senior vice president of digital and customer experience, called AI a “great tool” but added, “we haven’t seen anything yet that’s producing something better than the human team could do. Norma Garcia, CEO of NRJ Media Group, added that AI can also bring “a tremendous amount of value” by taking certain marketing tasks.
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