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AI is a Potential ‘Goldmine’ and a ‘Ticking Time Bomb,’ Says SMPTE Chief at HPA Tech Retreat
SMPTE president Richard Welsh said AI has the potential to be a 'goldmine' and 'ticking time bomb' during a session at the annual HPA Tech Retreat.
AI is both a potential “goldmine” and a “ticking time bomb,” in the words of Rich Welsh, Deluxe senior VP of innovation, who also serves as president of the Society of Motion Picture and Television Engineers. Speaking Wednesday at the HPA Tech Retreat, an annual engineering conference taking place this week in Palm Springs, Welsh reviewed some of the recent steps and decisions toward AI legislation, a subject that remains murky. “Your script notes, concept art, orchestration for soundtrack – these things don’t really see the light of day,” he reminded the estimated 500 delegates.
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