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AI Is ‘Not a Threat but an Opportunity,’ Says Meta EMEA Global Partnerships Head: ‘We Should Be Cautious of Either Deifying or Fearing It’


Louise Holmes, director of of global partnerships for Meta EMEA, underlined at Content London that AI should not be seen as a threat to creativity.

Louise Holmes, director of global partnerships for Meta EMEA, underlined during a keynote presentation at Content London on Wednesday that artificial intelligence should not be seen as a threat to creativity. At Meta, Holmes’ team supports EMEA’s most influential creators, public figures, media companies, film studios and more in building their businesses and creating an impact on Facebook, Instagram and more. Other upcoming ventures include a feature that can give dating advice, which Holmes said was inspired by “Love Is Blind,” and Meta’s MovieGen prototype, which they are working on with Blumhouse and hope to integrate next year.

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