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AI Deepfakes Beware: Copyright Infringement Can Cost Up To $150,000 Per Copied Work
Vocal imitations like 2Pac’s verse on Drake's song "Taylor Made Freestyle" can’t be made without ingesting original works. Is that legal?
A day after the Tupac Shakur estate threatened to sue Drake for using an AI imitation of the later rapper’s voice on “Taylor Made Freestyle,” he took down the recording. In using 2Pac’s voice, though, Drake opened yet another important debate about generative AI that reveals just how risky the business is — and how rightsholders may have more power to shape it than they realize. (Universal’s agreement with YouTube on AI principles might make a ruling that this is fair use somewhat less likely, since it shows that major labels are willing to license their music.)
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