Get the latest gossip

AI Commercials Are Going to Take Over the Super Bowl This Year

AI-focused ads are up, and movie spots are down, Fox says, as 30-second ads hit an eye-watering $8 million.

This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new mainstream (yes, that is despite this week’s Wall Street meltdown after a Chinese AI app, DeepSeek, shook the foundations of Silicon Valley). If it’s not already here in almost every business, it will be coming like a freight train,” says Mark Evans, executive VP of ad sales for Fox Sports, in an interview with The Hollywood Reporter, breaking down what to expect. The eye-popping fee and the cash being invested by marketers underscores just how important live sports have become for media companies, as consumer habits shift toward an on-demand world for entertainment.

Get the Android app