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AI Business, Creativity and Jobs Take Center Stage at HPA Tech Retreat: ‘What We’re Trying to Be Is Pixar’
Speakers at this week's HPA Tech Retreat explored AI in areas including business, creativity and the job market.
“Convergence is one of the main things that we will see in 2025,” I2A2 president and CEO Renard Jenkins forecasted, while showing a slide with a lengthy list of just some of the AI startups that are targeting the media and entertainment space. Metaphysic has already made an impression in the VFX space — notably its toolset was used to age and deage Tom Hanks and Robin Wright in Robert Zemeckis’ “ Here ” — an application that last week won a Visual Effects Society Award in its emerging technology category. During another session, VFX vets Barbara Ford Grant and Daniel Kramer discussed what they learned creating a personal project, titled “Unhoused,” using various AI tools.
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