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AI Barbie? Mattel & OpenAI Team Up For Smart Toys & Games
AI Barbie? Mattel & OpenAI Team Up For Smart Toys & Games.
The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety”. As part of the deal Mattel says it will also “incorporate OpenAI’s tools such as ChatGPT Enterprise into its business operations to enhance product development and creative ideation, drive innovation, and deepen engagement with its audience”. Brad Lightcap, Chief Operating Officer at OpenAI, said: “We’re pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT.
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