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Agents & Producers Debate Pay Deals And Why Creatives Need Better Financial Chops — Berlinale Series Market
Roy Ashton, Danna Stern & ZDF's Yi Qiao have weighed in on the state of U.S. and international TV market during a panel at Berlinale Series Market.
Pay deals in the U.S. and the streamer reset’s impact on international TV development were among the topics at the opening panel of the Berlinale Series Market this morning in Europe. Elsewhere on the Silver Linings — Overcoming Crisis Through New Opportunities panel, which was moderated by Deadline’s Stewart Clarke, ZDF Studios Director of Drama Yi Qiao urged international producers and indies to “reimagine” their roles and take a far more commercial approach to development strategy. Danna Stern, the former Yes Studios boss who’s now an indie producer through her In Transit Productions imprint, said the “basic requisite” of development in 2024 is understanding where a show would sell to and its audience would be.
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