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After Taylor Swift’s Endorsement, HeadCount Exec Talks Music’s Role In Getting Out the Vote

Can musician endorsements from Taylor Swift really help get out the vote. HeadCount executive Lucille Wenegieme talks music's roll in GOTV efforts.

Wenegieme, a former scientist who worked in the fashion industry before joining get-out-the-vote group HeadCount as a communications executive in 2019, has spent months observing how young music fans consider getting involved in election campaigns. By phone from New York, where she has worked at HeadCount for the past year, Wenegieme discussed what it’s like, as someone who mobilizes volunteer teams at concerts and festivals, to be a peripheral part of the music business. There was the assassination attempt, there was a vice-president nominee chosen on the Republican ticket, as well as the switch on the Democratic side — a level of unexpectedness that pierced the news cycle, so there were more young people hearing about it.

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