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After Splitting From Paramount, Save the Music Lands $10 Million Endowment Fund
Newly split from Paramount Global, the Save the Music foundation announced a $10 million endowment fund as it continues as an independent nonprofit.
The following year, VH1 Divas Live — a once-annual concert special benefitting the foundation — was launched with Dion, Aretha Franklin, Mariah Carey, Shania Twain and Gloria Estefan and became a phenomenon, grabbing big ratings and even selling albums. A more recent focus has been expanding the foundation’s grants for Latin music programs to encompass additional genres and styles beyond mariachi — another result of the new freedom and depth of engagement with communities made possible by the gradual split with Paramount. Another new initiative was announced on Wednesday: a giveaway campaign hosted on the charity platform Propellor that will allow fans to bid on more than a dozen auction items from artists including Sabrina Carpenter, The War and Treaty, Blake Shelton and Patti LaBelle to support the foundation.
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