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After Comcast Cable Spinoff, NBCUniversal Will Have To Develop Some New Sports Muscles
With Comcast spinning off cable assets, NBCUniversal will need to develop some new corporate muscles in order to maintain the mojo of the Paris Olympics.
After a few bumpy outings due to Covid and less-than-optimal host cities, the Olympics flourished last summer in Paris, with viewership gains and advertising records. USA also controls a significant piece of “sports-adjacent” real estate, with WWE SmackDown having returned to the network earlier this year in a multi-year rights deal. Cordella noted that Strauss, who was the original architect of Peacock when it launched in 2020, is “bullish” on sports as a subscriber acquisition tool, an objective no longer articulated among cable programmers.
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