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After BuzzFeed Sale, Complex Names Aria Hughes Editor in Chief and Noah Callahan-Bever Returns as Chief Content Officer


Complex, the youth-culture and music media brand that BuzzFeed sold to ecommerce company Ntwrk, has named new editorial leadership.

L.A.-based Ntwrk said that with Complex, it intends to build a “next-generation content and shopping experience” that it described as a “new destination for ‘superfan’ culture that will define the future of commerce, digital media and music.” Investors in the newly merged company include Universal Music Group, Jimmy Iovine, Main Street Advisors and Goldman Sachs. During his initial tenure, he played a pivotal role in growing the brand from a bimonthly print magazine to a network of online and video properties that include Sneaker Shopping, Hot Ones and Everyday Struggle, according to Complex. Callahan-Bever lives in New York City’s Chelsea neighborhood with his wife and two daughters, 6 and 9, who “find it absolutely comical when strangers on the street stop and ask if he’s, ‘The Complex Guy,'” according to the company.

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