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After Building Up With K-Pop Stars Like BTS & Seventeen, HYBE’s Weverse Is Focusing Its Superfan Machine on the U.S.
The social media platform “will aggressively work on raising the market awareness” in the United States in 2024, says its president, Joon Choi.
When Jung Kook, another BTS member, hosted an at-home livestream in February, Weverse drew 16 million real-time views. Last year, Weverse Shop sold over 18 million branded light sticks from K-pop group Seventeen, a handheld device used at the band’s concerts that carries a $64 price tag in the United States. As of now, we have eight Korean artists who are using the Weverse by Fans: TOMORROW X TOGETHER, ENHYPEN, Le Sserafim, NewJeans, BOYNEXTDOOR, XIA, Hwang Min Hyun and Baekho.
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