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After Bud Light’s Tough Year, It’s Bringing In Post Malone, Dana White and a Genie for Super Bowl Reboot

The beer brand, coming off a year in which sales declined double digits, is introducing the "Bud Light Genie" to viewers.

Now, the beer brand is reversing course and leaning in to some of the traits that made its previous Super Bowl ads classics of the genre: Humor, wacky characters, and some big sports and music stars. “We wanted to put the fans first in everything that we do, so you’ll see unparalleled access, epic experiences that turns into great content,” says Todd Allen, VP of marketing for Bud Light, in an interview. “We wanted to call on those longstanding friends of the brand to join us for the ride and they’re all aligned to the passion points and platforms that our fans know and love from Bud Light and expect from us,” he added.

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