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After ‘Argylle’ Bombs, Can Apple Keep Spending $200 Million on Big-Screen Gambles?
Will a string of underperforming blockbusters eventually force Apple to economize on its film slate?
Apple has spared no expense with its embrace of movie theaters, shelling out $200 million to produce historical epics, war dramas and action comedies… all while the global box office contracts and rivals scramble to tighten their budgets. It’s an especially unlikely benchmark for “Argylle” since the action-comedy, starring Bryce Dallas Howard and Sam Rockwell, has been saddled with negative reviews and discouraging audience scores. “Killers of the Flower Moon” and “Napoleon” were adult-skewing prestige dramas with big budgets, R-ratings and eternal runtimes — the exact type of movie that people hadn’t returned to watch in theaters since the pandemic.
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