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Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook
Media and entertainment growth will be fueled by advertising over the next five years, according to consultancy PwC in its annual outlook.
Growth will be fueled by an explosion in Internet advertising, which looks set to generate 77% of total ad spend in five years, and about 30% of streaming revenue, according to giant consultancy PwC in its annual five-year outlook. Streamers, the industry’s future, are increasingly tapping advertising to drive sales, along with consolidation and bundling, live sports and password-sharing crackdowns. I didn’t specify but that’s one reason Google parent Alphabet finds itself in advanced talks to buy cloud security company Wiz for around $23 billion, its biggest acquisition ever.
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