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Advertisers Hungry for Super Bowl, NFL in Early TV Upfront Talks
Advertisers seem most eager to spend on NFL games and the Super Bowl in early talks tied to the TV industry's annual 'upfront' ad sales market
The dynamics have surfaced in early negotiations tied to the industry’s annual “upfront” ad-sales market, when U.S. TV companies try to sell the bulk of their commercial inventory ahead of their next cycle of new programming. The move toward sports takes place even though media companies ranging from Amazon to Paramount Global earlier this week wrapped big annual showcases aimed at highlighting new programs to advertisers. This market dynamic emerges as more TV networking are loading up on sports, live spectacles, and award shows that tend to be viewed when they happen, not at moments of the audience’s own choosing.
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