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Adidas Offloads Last of Kanye West’s Yeezy Shoes

Adidas announced it had sold off the last of its Yeezy stock from its since-cancelled partnership with Kanye West.

It marked the end of a once-lucrative partnership between the German-based sportswear giant and West, whose Yeezy footwear and apparel line became a cultural phenomenon after the parties inked a deal in 2013. But that came crashing down in fall 2022 when West decided to debut a controversial White Lives Matter T-shirt during his Yeezy runway show at Paris Fashion Week. By the end of October, Adidas decided it had to cut ties with West over his statements and behavior, noting the decision would immediately lead to an estimated loss of nearly $250 million for the 2022 year.

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