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Adidas Apologizes to Bella Hadid After She Hires Lawyers for Olympics Ad


Adidas released a statement on Sunday, July 21, apologizing to Bella Hadid after she lawyered up due to controversy surrounding the 1972 Olympics-inspired ad

Us Weekly reported on Saturday, July 20, that Hadid, 27, hired lawyers to take legal action against Adidas “for their lack of public accountability” for putting out a campaign that “would associate anyone with the death and violence of what took place at the 1972 Munich Games.” The German sportswear brand said in a statement to TMZ on Sunday, “Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign. The American Jewish Committee slammed the advertisement on Thursday, demanding that the company change the “egregious error” they made when creating a campaign that “recall[ed] this dark Olympics.”

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