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Adidas ‘Revises’ Ad Campaign Feat. Bella Hadid Due To ‘Unintentional’ Reference To The 1972 Olympics

Adidas’ ad campaign with Bella Hadid had an ‘unintentional’ reference to the 1972 Munich Massacre.

The professional shot showed the 27-year-old model dressed in a white fuzzy top and matching shorts in which both were adorned with the company’s iconic three striped lines in navy blue. Now this is where it caused a spark within its consumers, during the 1972 Summer Games where a terrorist attack took place – a Palestinian militant group killed a German police officer and 11 Israeli athletes. The well-known active wear brand released a statement on Thursday, July 18, that noted, “We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused…As a result we are revising the remainder of the campaign.

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