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Adidas & Ye Reach Settlement to End Legal Disputes Over Yeezy Split
Adidas and Kanye West settled their legal fight over the Yeezy split. The company ended its partnership with the rapper due to antisemitic statements.
Adidas has reached a settlement with Ye (formerly Kanye West) to resolve all outstanding legal claims stemming from the company’s decision to end its partnership with the rapper and his Yeezy brand. Adidas, which operated a lucrative sneaker collaboration with West for nearly a decade, was one of many companies to terminate its relationship with the rapper in the fall of 2022 after a string of bizarre statements and actions, like unveiling a “White Lives Matter” shirt at Paris Fashion Week and claiming he was going “death con 3 on Jewish people.” The split left the company holding$1.3 billion worth of unsold Yeezys and no easy option to unload them, contributing to a loss of $655 million in sales for the last three months of 2022.
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