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Addison Rae Leads Nerds Into Super Bowl Snack Battle
Addison Rae is working to lure younger consumers to check out a new Super Bowl commercial for Nerds candy.
Though Rae is more prominent in the teaser, the dancer and influencer plays a pivotal role this effort campaign by Ferrara Candy Co. to introduce Nerds to the wider world. Mindshare also worked with with Ferrara to analyze past years of viewership trends to ensure the ad will resonate with desired audiences during the game. “Using high-reach and high-touch tactics, we know Nerds’ dynamic, influencer-led campaign will connect with viewers in the brand’s first-ever Super Bowl appearance,” says Denise Ocasio, executive director of investment at Mindshare.
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