Get the latest gossip

Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers – Study


As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year, a new Deloitte study found.

With Amazon Prime Video and Netflix recently turning to advertising as a consumer targeting tool and a supplement to subscription revenue, traditional media companies have also ramped up their efforts. Gen Zs surveyed by Deloitte spend 54% more time – or about 50 minutes more per day – than the average consumer on social platforms or watching user-generated content. “This means understanding the nuances of younger audiences, leveraging technology to personalize content and advertising, and exploring new avenues for distribution and monetization.

Get the Android app

Or read this on Deadline