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Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers – Study
As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year, a new Deloitte study found.
With Amazon Prime Video and Netflix recently turning to advertising as a consumer targeting tool and a supplement to subscription revenue, traditional media companies have also ramped up their efforts. Gen Zs surveyed by Deloitte spend 54% more time – or about 50 minutes more per day – than the average consumer on social platforms or watching user-generated content. “This means understanding the nuances of younger audiences, leveraging technology to personalize content and advertising, and exploring new avenues for distribution and monetization.
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