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Ad Sales Projected to Make Up 28% of Streaming Revenue by 2028, New PWC Study Finds
Ads are about to become even more important to streaming strategies for companies including Disney, Netflix, Warner Bros. Discovery and Amazon.
Per PwC’s report, “This lack in revenue growth is likely because consumers are becoming overwhelmed by the number of streaming service choices. “One key factor to consider is the impact and contribution of advertising within the ecosystem,” PricewaterhouseCoopers U.S. partner Bart Spiegel told Variety. We maintain the belief that this trend will significantly impact user engagement and compete for the discretionary time and spending in the entertainment and media sector.”
Or read this on Variety