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Actively Black and Shakur Estate Launch New Apparel Collection

Actively Black, a Black-owned global sportswear brand, has partnered with the Shakur Estate to introduce a new collection: Tupac X Actively Black.

Inspired by the late rapper’s enduring legacy as a music icon and poet, the first drop in the new line will be available for purchase on Christmas Day (Dec. 25), exclusively at activelyblack.com. “I grew up listening to Tupac, and even before I fully understood the content of his music, there was something moving about his delivery that resonated with me and so many others still, to this day,” said Lanny Smith, founder of Actively Black. The company’s additional partnerships and collaborations include the estates of Muhammad Ali, Michael Jackson and Bob Marley as well as sports franchises the Sacramento Kings and Houston Rockets.

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