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Ace Hamptons Summer Style Ahead of Labor Day Weekend 2024

The Hamptons' classic coastal aesthetic is easy to embrace. H&M, Reformation, Farm Rio and more offer picks for every taste.

From Martha Stewart to Beyoncé, Sarah Jessica Parker to Madonna, the seasonal residents read like an IMDB page for a blockbuster hit. Personally, I've mostly camped south at Fire Island, but I've wondered what one would wear should one receive an invite to a summer rental bash or upscale soirée. As soon as you leave the metro area, the black garb of city dwellers is shed and, as if by portal rather than bridge or tunnel, transformed into a linen set or floral frock.

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