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ABC Claims Nielsen’s Adult 18-49 Multiplatform Ratings Crown Among Broadcast, With ‘High Potential’ at No. 1
ABC leads Nielsen's first full season multiplatform ratings among broadcast in adults 18-49, led by 'High Potential.'
The Alphabet web is touting its performance among adults 18-49 as Nielsen ‘s first year of its expansive multiplatform ratings — including both linear and streaming data for the first time — continues to provide good news for the broadcast networks. Just as CBS last week had a strong story to tell in the overall total viewer space, ABC is proclaiming victory in the adults 18-49 demo with broadcast entertainment original series. “It’s refreshing and powerful to have measurement that captures how people watch TV in a modern era,” said Craig Erwich, president of Disney Television Group.
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