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ABBA‘s Björn Ulvaeus Is Working on Musical Using AI: ‘Such a Great Tool’
ABBA‘s Björn Ulvaeus says he's working on a new music using artificial intelligence, saying it is 'such a great tool.'
According to Variety, during a talk at SXSW London on Wednesday (June 4), the 80-year old Swedish pop legend said he’s tapping into AI because he believes it is an excellent creative tool. “Right now I’m writing a musical, assisted by AI,” Ulvaeus said, noting that he’s about three-quarters of the way through the creative process on the unnamed project, the follow-up to the hugely successful pop quartet’s avatar stage show, Voyage. The AI project, whose ultimate form has not yet been announced, is part of Ulvaeus’ ongoing partnership with Pophouse Entertainment, the company behind the ABBA Voyage production.
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