Get the latest gossip
A+E Networks Tries to Forge Connections Between Ads, Consumer Actions
A+E Networks hopes to show upfront advertisers it can help them connect TV ads to actual actions taken by the consumers who see them
The TV company, a joint venture of Disney and Hearst, is introducing a new research effort that aims to show sponsors how many actions their commercials spur consumers to take. Spurred by recent dynamics during the economic uncertainty of the coronavirus pandemic, advertisers are holding more closely to their dollars, realizing they can often get the digital inventory they need closer to the time their business efforts require marketing blitzes. Executives have begun to describe the company as a sort of “boutique” publisher that specializes in programming that strikes a chord, such as History Channel documentaries or Lifetime movies ,and that continues to generate interest and viewership after their original linear runs.
Or read this on Variety