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A+E Networks Ad Sales Shuffle: Peter Olsen Retiring After 20-Year Run, Toby Byrne Named To Succeed Him As Chief
A+E Networks ad sales chief Peter Olsen is calling it a career after a 20-year run at the company, with Toby Byrne stepping up as his successor.
Olsen has guided the company’s strategy through a host of changes, helping it continue traditional linear sales while significantly expanding data-driven, multiplatform efforts. Olsen updated the company’s approach to ad metrics and explored new methods of audience measurement at a time of grueling transition for an industry contending with the rise of streaming and digital competition. He has also worked beyond the traditional linear sector, serving as president at Zefr, a brand suitability firm targeting and measurement on platforms like YouTube, Meta, and TikTok.
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