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A$AP Rocky and 2-Year-Old Son RZA Adorably Star as the Faces of Mom Rihanna's New Savage x Fenty Campaign


Rihanna and A$AP Rocky welcomed their first son RZA in May 2022. The couple is also parents to son Riot, 11 months. Rocky and RZA are starring in Rihanna's new Savage x Fenty campaign.

Photographed by Carrie Mae Weems and commissioned by the brand’s creative director, Matthieu Blazy, the black-and-white photography series shows the rapper interacting with his toddlers in a home-like setting. The special campaign was released not only to celebrate Father's Day — Rihanna and Rocky’s first as a family of four — but also to mark Bottega Veneta's announcement that the rapper is its latest brand ambassador. In one sweet snapshot, RZA sat on Rocky’s shoulders, and in another, the “Everyday” musician planted a kiss on son Riot’s forehead while holding him high.

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