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A. G. Cook on Creating His Own Form of ‘Britpop’ With Third Album, Producing Charli XCX’s ‘Brat’ and the Future of Pop Music: ‘Anything Could Happen’
Producer and tastemaker A.G. Cook talks his latest solo album 'Britpop' and collaborating with Charli XCX on the forthcoming 'Brat.'
Perhaps that’s why, this year, Cook decided to shutter PC Music, his cult record label that launched the likes of Hannah Diamond and Danny L Harle and revolutionized the hyperpop scene over the past decade. He encapsulates this in the album’s first two songs: the nearly 10-minute “Silver Thread Golden Needle” takes a choral-sounding vocal chop and flips it in countless directions, and the title track features Charli saying “Britpop” with her signature sass over a sparkling, spiraling synth. His remix of her first single “Von Dutch,” featuring TikTok star turned avant-garde adjacent Addison Rae — and her instantly iconic scream — has already gone viral, and Charli’s Boiler Room set, which Cook also participated in, has only added to the hype.
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