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A Video Game Version of Demi Lovato Is Raising Money for the Environment
Demi Lovato will appear as an animated version of herself in 'Subway Surfers,' and proceeds will be donated to environmental projects.
100% of the proceeds from Lovato's in-game Subway Surfers will be donated to environmental projects, as part of a collaboration with Planet Play. All of the profits from Lovato’s character will be donated to certified environmental projects, including the Hongera Project, which restores forests impacted by logging, agriculture, development and firewood collection in Kenya and New Zealand’s WAI Wanaka, which works to improve ecosystem health, reverse biodiversity loss and maintain healthy water. The Lovato collab is part of Planet Play’s just-launched Make Green Tuesday Moves campaign, which is raising money for environmental projects through limited run in-app items across a suite of games.
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