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A Surprising Number of Consumers Believe AI Could Make Better Shows, Movies Than Human Creators
A surprising percentage of U.S. consumers -- 22% -- said gen AI could write better shows and movies than humans, a Deloitte survey found.
Many in Hollywood have expressed fears that generative artificial-intelligence technology will create massive disruption in the industry, including the potential loss of jobs. New survey results won’t do anything to assuage those concerns: Although 70% of U.S. consumers say they would rather watch a TV show or movie written by a human than by generative AI, a surprising percentage — 22% — said gen AI could actually write TV shows and movies that are more interesting than humans, according to Deloitte’s 18th annual Digital Media Trends survey, released Wednesday. Among the impact gen AI has already had in the entertainment biz: Entrepreneur, actor and director Tyler Perry announced he was halting an $800 million expansion to his Atlanta studio complex — because of OpenAI’s new text-to-video tool Sora.
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