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A Spring in Broadway’s Step: After a Grim Fall, the New York Theater Industry Finds Reasons to be Upbeat
In the wake of the 2024 Tony nominations, rising Broadway ticket sales and a string of buzzy hits is giving the theater business reason for hope.
“When you see a dozen shows grossing well over a million dollars every week, that says to me that people are coming back to Broadway,” says Mandy Hackett, the longtime Public Theater executive who has shifted full time to the commercial sector as a lead producer of the new Alicia Keys musical “Hell’s Kitchen.” Meanwhile, ATG’s starry transfer of London hit “ Cabaret at the Kit Kat Club ” may have divided critics, but it’s played to full houses since it began previews and grossed more than $1.9 million for the weekend ending May 5, its best number yet. Among plays, “Appropriate” (eight noms), a slyly cutting family drama starring Sarah Paulson and Corey Stoll, snowballed into a buzzy success that prompted a commercial transfer from its initial nonprofit run.
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