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A New Musical Theater Label Launches — Emphasis on ‘New’ (Exclusive)
The Broadway veterans behind the new Joy Machines record label talk about how it will support musicals from development onward.
That new label — aimed at amplifying new voices in musical theater as well as individual solo performers — is Joy Machine Records, co-founded and run by Ian Kagey, Sonny Paladino, Brian Usifer and Will Van Dyke. “Our approach comes from our experience being on many sides of the table in that process, and understanding what it takes to see a show from inception through opening night and beyond,” says Usifer. The label’s current and upcoming client roster includes The Avett Brothers’ original Broadway cast recording of Swept Away; Huey Lewis’ OBCR of The Heart of Rock and Roll; and solo projects with Joy Woods (currently starring as Louise in Gypsy on Broadway), composer Joe Iconis ( Be More Chill), Corey Cott (a star of The Heart of Rock and Roll) and more.
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