Get the latest gossip
A New Era: Inside Warner Music Group As Elliot Grainge Prepares to Take Charge of Atlantic
In surprising shakeup, Elliot Grainge, who has publicly criticized major labels, will now helm Atlantic Music Group. Insiders predict what may happen.
On a recent earnings call, WMG CEO Robert Kyncl said he was “excited by the prospect of taking Atlantic’s culture-making capabilities” and “adding Elliot’s digitally native approach into the mix.” That combination, he continued, will “grow the label’s outstanding reputation.” In the last year, outside of the superstar ecosystems, music industry wins have often come from smaller, more agile outfits like Pulse Records ( Tommy Richman) or Artist Partner Group ( Odetari, Lay Bankz). At the time, the major labels hadn’t yet built the tools they now use to scour the internet’s nooks and crannies looking for viral phenomena, which left an opportunity for executives immersed in these digital scenes to find talent.
Or read this on Billboard
